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Geoffrey M. Benic

Geoffrey M. Benic

Chief Executive Officer

Widely known for his role in helping to create and build the iconic Grocery Gateway brand, Benic’s career has been characterized by success in many highly demanding environments. Previously regional director of United Parcel Service Canada, one of the world’s most rigorous and demanding global logistics entities, Benic moved on to be an initial Grocery Gateway employee and General Manager. From October 2004 until June 2018, Benic was the founder and chairman of Sofilia Logistics Group Inc., a leading National Delivery Logistics Service, where he followed a vertical integration growth strategy and successfully acquired and integrated mid-market businesses. His capital-raising abilities have been significant and include several mergers and acquisitions and eventual sales to larger companies.

Benjamin Ferdinand

Chief Financial Officer

Benjamin Ferdinand previously led TMX Group’s (parent company of the Toronto Stock Exchange) firm-wide platform initiatives as Managing Director, Platform Strategies. Prior to this, Benjamin served as Vice President and Head of Finance, Strategy and Corporate Development for TMX Group. He began his career in investment banking, both in Toronto and New York. 
Benjamin has served on the boards of CanDeal Inc., a provider of electronic debt trading services (co-owned by Canada’s six major bank-owned dealers and TMX) and Shorcan Brokers Ltd., an inter-dealer debt broker. He holds a Master of Business Administration (MBA) from Ivey Business School at the University of Western Ontario and a Bachelor of Commerce from McMaster University. Benjamin was awarded the CPA, CMA designation and is a member of CPA Ontario and CPA Canada.

Trevor J. Newell

Chief Marketing & Technology Officer

Trevor has experienced and lead exponential growth at both the enterprise and start-up level, building disruptive strategies and executing them with analytical passion. 

Prior to joining Aleafia, Trevor was co-founder and President of SHOP.CA Network Inc. (SHOP.CA), Canada’s first eCommerce Marketplace, creating a national brand with over 15 million products across 5,000 brands from 1,500 suppliers. Trevor lead the establishment and growth of all operations within SHOP.CA throughout the idea, launch and growth phases. Trevor’s career experience also includes:  GE where his global enterprise experience lead to him earning his master black belt of six sigma within GE’s Information Management Leadership Program, and Oracle within Financial Services as head of global product strategy for capital markets and wealth management.

Lucas Escott

Lucas Escott

Head Horticulturist

Lucas has been involved in the cultivation of cannabis since the implementation of Health Canada Marihuana for Medical Purposes Regulations (MMPR) program, now the Health Canada ACMPR. He was one of the original founders of Mettrum Inc., which has since been acquired by Canopy Growth. At Mettrum, Mr. Escott led cannabis production company-wide, and drove the design, build and Health Canada licensing for three separate Mettrum facilities.

Nicholas Bergamini

VP Public Affairs

Nicholas was appointed Vice-President, Public Affairs for Aleafia on August 1st, 2018. 

Prior to joining Aleafia, Nicholas served as the Press Secretary and Director of Communications to the Leader of the Official Opposition in the Ontario Legislature. Previously, he served as the Press Secretary and Chief Spokesman for Canada'sMinister of Finance.

He is responsible for Aleafia's external communications and government relations. 

Gary Goodyear

Gary Goodyear

President, Clinic Operations

Gary is a Doctor of Chiropractic, has been at the forefront of health care, business and government. After graduating from the Canadian Memorial Chiropractic College, he developed a successful franchised model for the treatment and management of non-head injuries from motor vehicle accidents, and practiced for 20 years until his election to Parliament in 2004. He served as Canada’s Minister of State, Science and Technology as well as Minister of State for the Federal Economic Development Agency, Southern Ontario, with a dual focus on enriching Canada’s innovation and research agenda.

Don Hunter

Don Hunter

VP Business Development

Don obtained one of the first Health Canada licenses to grow and sell commercial hemp, medical cannabis’ sister plant (without THC). An industry pioneer, he worked with the National Research Council to create applications for hemp fiber as well as turning the seed oil into food products. He later created his own multidisciplinary healthcare model that has operated for the last decade.

In 2016, Don joined Canabo Medical Corp. as its National Manager of Educators and Licensed Producer Relations. His background in the hemp industry, coupled with his experience in clinic operations, enabled him to significantly increase Canabo’s revenue stream. He launched key research partnerships dealing with medical cannabis as an alternative treatment for numerous chronic illnesses as well as its quality of life improvement, socio-economic impact, pharmaceutical reduction and patient relief for specific chronic issues such as sleep, PTSD, cancer, arthritis, multiple sclerosis and epilepsy. His promotion to VP of Business Development and Research continues to solidify Aleafia/Canabo as the gold standard for the workplace, insurance and health plans, long term care and continued research. He is dedicated to helping patients find effective alternate and adjunct treatments for their ailments by using medical marijuana, educating patients, physicians and the community and advancing research in the prescription cannabinoids and medical marijuana field.

Bob Santos

Bob Santos

VP Corporate Affairs

Bob’s experience and expertise has been dedicated to the attainment of employment related to Canadians with disabilities. As the CEO of Link Up Employment Services for Persons with Disabilities – he has developed innovative tools and models to assist marginalized individuals to become more employable. The author of SAFEABILITY and the “Disabilities to Possibilities,” Projects, Bob also founded National Disability Employment Awareness Month Canada, and has been recognized with a Queen Elizabeth II Diamond Jubilee Medal for his contributions to integrating People with Disabilities into the Canadian workforce.

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